2017 NAIAS / autoMOBILI-D


DetroitWick for autoMOBILI-D // ScentBranding
Created a custom scent offering of ghost glass diffuser vessels and cobalt blue room sprays at over 125 touch points. Adding a layer to the current branding strategy through sensory marketing.
autoMOBILI-D Overview
Mission - to create a global mobility center providing an in-depth look at the ever-changing world of automotive mobility.
Located in the new Cobo Center Atrium and the adjoining Hall E exhibition area.
Features up to 120,000 sq. ft. of dynamic display space bringing together key global players in new mobility to demonstrate and talk about leading mobility trends and technologies.
Hosted during Press Week at the North American International Auto Show (NAIAS) from January 8–12. NAIAS is one of the world’s leading auto shows attracting 5,000+ media and 40,000+ auto and transportation executives representing 2,000+ countries.