You know when you are near a Burger King. You smell it before the sign. Love it or hate it, the recognition is involuntary. The brain has already filed the location and the eyes are just catching up. That is the most underrated brand asset on the planet.
Most brands have everything visible and nothing invisible. Olfactory branding is the missing layer of brand identity, and the brands that build it now will own the recall their competitors cannot.
Every booth at a conference smells like carpet and hand sanitizer. Yours doesn’t have to. Here’s how a custom scent turns your booth into a sensory experience and your takeaway into the only gift attendees actually remember.
Gift cards get spent. Branded mugs collect dust. Generic gift baskets get regifted. A custom candle with a proprietary scent sits in your client’s home for weeks — reinforcing your brand every time they light it.
DetroitWick creates proprietary scent logos from our Corktown scent lab — custom fragrances your brand owns forever. We can reverse engineer virtually any scent at 99% accuracy and turn it into candles, diffusers, gifts, and more.
