A fundraiser succeeds twice: at the sale, and every time the product reminds the buyer of the cause. Most fundraising catalogs only do the first. A candle with your own scent does both.
Most corporate gifts compete with things people already own and lose. A custom reed diffuser occupies a space the recipient was not filling — and works every day instead of once.
Most private label candle programs get you a product. DetroitWick's Scent Lab gets you a brand asset — a proprietary fragrance formula your customers associate with you and only you.
The flowers die. The cake is gone. The photos sit in the camera roll. A candle, formulated for the night and hand-poured for every guest, gets lit a year later and brings the whole room back.
Most agents close the file and lose the client. The ones who do not are using a tool that lives on a kitchen counter for a year — and gets reordered by the people who get it.
