Most brands still treat scent as an afterthought. Three of the sharpest — Shinola, StockX, and TRUFF — treated it as infrastructure. Here is what they understood that their competitors still do not.
Most private label candle programs get you a product. DetroitWick's Scent Lab gets you a brand asset — a proprietary fragrance formula your customers associate with you and only you.
DetroitWick creates proprietary scent logos from our Corktown scent lab — custom fragrances your brand owns forever. We can reverse engineer virtually any scent at 99% accuracy and turn it into candles, diffusers, gifts, and more.
