The DetroitWick Blog

June 17, 2026

How to Launch Your Own Candle Line Without a Lab, a Formula, or a Year of R&D

Most private label candle programs get you a product. DetroitWick's Scent Lab gets you a brand asset — a proprietary fragrance formula your customers associate with you and only you.

Tags: B2B brand identity corporate gifting custom candles private label scent branding scent lab

March 25, 2026

Your Brand Has a Look. Here’s How We Give It a Smell.

DetroitWick creates proprietary scent logos from our Corktown scent lab — custom fragrances your brand owns forever. We can reverse engineer virtually any scent at 99% accuracy and turn it into candles, diffusers, gifts, and more.

Tags: brand identity Corktown corporate gifting custom fragrance Detroit DetroitWick fragrance development private label reverse engineering scent branding scent lab scent logo