The DetroitWick Blog — custom brand fragrance RSS

Most brands that explore scent branding make the same mistake — they put their logo on a candle, pick a catalog fragrance, and call it done. That’s not a scent strategy. A real scent strategy starts with a proprietary formula developed in a scent lab, owned by your brand forever, and deployed across candles, diffusers, gifting, packaging, and spaces. Here’s what separates a product from a brand asset.

At DetroitWick, we create scent logos for brands of all sizes — from local restaurants to national retailers. Each formula is developed in our Corktown scent lab, owned by the brand in perpetuity, and deployed across every customer touchpoint: candles, diffusers, room sprays, packaging, and more.