Most brands have everything visible and nothing invisible. Olfactory branding is the missing layer of brand identity, and the brands that build it now will own the recall their competitors cannot.
Most brands that explore scent branding make the same mistake — they put their logo on a candle, pick a catalog fragrance, and call it done. That’s not a scent strategy. A real scent strategy starts with a proprietary formula developed in a scent lab, owned by your brand forever, and deployed across candles, diffusers, gifting, packaging, and spaces. Here’s what separates a product from a brand asset.
At DetroitWick, we create scent logos for brands of all sizes — from local restaurants to national retailers. Each formula is developed in our Corktown scent lab, owned by the brand in perpetuity, and deployed across every customer touchpoint: candles, diffusers, room sprays, packaging, and more.
