Every booth at a conference smells like carpet and hand sanitizer. Yours doesn’t have to. Here’s how a custom scent turns your booth into a sensory experience and your takeaway into the only gift attendees actually remember.
Scent is the only sense that bypasses the rational brain and goes straight to emotion and memory. Here’s the neuroscience behind why scent marketing creates instant brand associations — and the published research that proves it works.
Most brands that explore scent branding make the same mistake — they put their logo on a candle, pick a catalog fragrance, and call it done. That’s not a scent strategy. A real scent strategy starts with a proprietary formula developed in a scent lab, owned by your brand forever, and deployed across candles, diffusers, gifting, packaging, and spaces. Here’s what separates a product from a brand asset.
At DetroitWick, we create scent logos for brands of all sizes — from local restaurants to national retailers. Each formula is developed in our Corktown scent lab, owned by the brand in perpetuity, and deployed across every customer touchpoint: candles, diffusers, room sprays, packaging, and more.
